Interesting articles and cases from Live Typing
In 1995, when the logo’s author Irina Blok was eighteen, her family moved from St. Petersburg to the US. Irina’s parents were engineers, but she went for a designer’s degree. Somewhat of a tumbleweed, here today and gone tomorrow, Irina was a part of Google’s creative team for a while. Her task was to develop a logo for the Android Open Source Project that would, first of all, feel right at home with software developers. Irina dove headfirst into the world of
The reason why the logo is a robot is, of course, Andy Rubin’s obsession with robotics that Google put to good use, but the color selection might be a little less evident. If you think of the cyberpunk movies of the 90’s you’ll recall that data streams were usually depicted as green characters on a black background (for example, in «The Matrix»); by this logic, the color green can be considered the color of
The logo, true to the idea of its platform, is open to numerous improvements. As Blok herself says, the logo has to carry the essence of its product and tell the story of its life. And as Android is an open platform, it was only natural to make the logo open to various tweaks.
Blok doesn’t harbor
The realization that the logo she created hit it big came to Blok three times. First, she saw a person fully dressed as Android skiing down a mountain. Then she found out that the new KitKat version release was promoted by the
Irina began her career in 1998 as a brand designer in the Landor Associates studio where she helped shape the identity of companies like Hewlett Packard, Visa and FedEx. Since then, her track record that includes jobs in Yahoo, Adobe and Apple has only grown bigger.
In September 2009, Irina, like many others during that time, took a big career break to try her hand in clothing and accessory design. Irina released a topical series of
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