Products for users
The idea for Periscope came up during a protest demonstration in Istanbul in 2013. The service’s
Together with his friend Joe Bernstein, Kayvon began a crowdfunding campaign that allowed him to collect a sufficient amount of money to start working on the app. The startup was noticed and subsequently purchased by Twitter at an early development stage. In March 2015 the Periscope streaming app was released for iPhone, and, a while later, for Android. However, Twitter went further and in January 2016 it was announced that the app will be integrated with GoPro cameras; the most recent news are that Periscope will have a text search feature and will even be able to capture footage from several drone aircraft models.
Vine was another company that was bought out by Twitter before the official launch of its product, a social network that would permit its users (with the help of a
TweetDeck is a free
At the present moment Twitter has ceased to support and develop the app for Windows, Android and iOS, focusing on the Mac OS X versions, the web app and the Chrome extension instead.
Products for business
Curator is a versatile analytics and monitoring tool that made many a media company employee sigh with relief. It helps you gather, research and systemize tweets, Vines and videos based on
After gathering and processing the required data, Curator arranges it into a list for the user to view. At this stage the user can change search conditions, assign new filters and repeat the process, or pick the necessary tweets from the list, put up them up into a collection and generate an HTML code for a widget that can be placed on a website or in a blog
Promoted Video is service that advertisers can use to create targeted ad campaigns based on short (10 minutes or less) videos, uploaded directly to Twitter.
This is how it works: the advertiser uploads a video and then picks a target audience using a diverse selection of targeting filters. The video then appears in the newsfeeds of the relevant users. There are plenty of filters to choose from, starting from gender, language and device and up to whether the user has visited the advertiser’s website. The service is cost per view, meaning that the advertiser has to pay only if the video has actually been watched.
The MoPub company specializes in advertising through mobile apps and was acquired by Twitter in 2013. Their service is equally helpful for both advertisers and developers, as a developer can easily monetize the app by simply sticking a banner in it. As for advertisers, they can employ MoPub to obtain
The aforementioned Promoted Video service is based on MoPub.
A cloud service for TV companies, SnappyTV allows editing, converting and publishing live content in social networks, blogs and mobile apps, with the obvious goal of attracting Internet viewership. The platform can create video clips, highlight reels, GIFs, photos and memes from broadcasted programs virtually on the fly and then share them with Internet users. Twitter acquired the SnappyTV service in 2014.
In 2014 Twitter announced the takeover of the CardSpring platform, which is used by various commercial organizations to create credit/debit card based marketing programs. The buyers register on the website or in the commercial organization’s app with the help of their cards and gain access to various promotional offers and discounts available in the company’s stores. Using the card to pay for a purchase causes the terminal to automatically recognize the registered number, and the buyers get instant access to all the discounts and promos and are notified by SMS or
Crashlytics is a developer tool, integrated with mobile apps to gather statistics on crashes that take place after installation on customer devices and to collect and analyze data on the possible error causes. Crashlytics was purchased by Twitter in 2013 and in 2014 became part of Fabric, an integrated toolset for developers.
A marketing company specializing in
Niche, a startup that serves to connect advertisers and video bloggers, was yet another substantial purchase made by Twitter in 2015. This merger granted Niche’s customers access to the audiences of Twitter and Vine, and the Twitter ad platform set out to conquer media like YouTube and Instagram. Niche’s primary source of profit is the transaction fee paid every time an advertiser and a video content creator strike a deal; however, Niche is not limited to middleman services as it provides its customers with data on how their ads are faring among users.
Presently, there is an official Niche app for iOS that provides advertisers with access to statistical data and information on payments.
Gnip is a B2B company that collects data from social networks. As part of the Gnip package, Twitter got access not only to detailed info on their own userbase, but on the userbases of other social networks and services as well, including VKontakte, Tumblr, Foursquare, Wordpress and many more. This granted the company extensive insight into the audiences targeted by companies like
Open source projects
Bootstrap is a powerful framework with a full set of options for creating a fully functional website from scratch. The variety of HTML and CSS templates saves a great deal of time when handling minor tasks to help you concentrate on the actual website design. Websites created with Bootstrap look similar in any browser in any resolution and on any device, whether it’s a PC, a mobile phone or a tablet.
A platform for creating mobile apps, Fabric bundles together Twitter services, Crashlytics service statistics and MoPub’s advertising power. As an additional bonus, it throws in the Digits service for creating apps which require phone number /
Finagle, an RPC system for Java Virtual Machine, is extensively used by Twitter and various other companies to guarantee the fail safety of their servers. Finagle helps create reliable client and server apps for a wide variety of protocols.
Finatra is a snappy web framework for the Scala language that works on top of Finagle.
Ambrose is a platform for visualization and
Parquet is a columnar data storage format that support nested data, created by Twitter to let developers reap the benefits of highly efficient
Summingbird is a library that lets developers write programs that work with MapReduce and that look like native Scala or Java collection transformations. Summingbird allows these programs to be launched on a number of