Our client is the leading Russian retailer of women’s clothing. Zarina stores are open in 118 cities.
We developed a new mobile app for the brand from scratch to help the client retain a leading position in online sales as well. We placed the Stories on the home screen. Furthermore, we improved the catalog: made a convenient search, designed the “Choose your own style” section, and added the “Buy a look” button.
Zarina brand values are three principles: classic, trends and availability. We wanted to reflect this in the design of the app. We made a simple and at the same time modern UI design, added familiar UX elements for intuitive navigation and used brand identity: brand fonts, logo and colors.
The client adapted the site design to the appearance of our application. Now we plan to support and jointly develop the project.
Idea — Melon Fashion Group
Design and development — Live Typing