The new admin panel:
— makes work results apparent: by using preview mode the admin sees the end result as it will be displayed on a device screen, and can correct mistakes before they are seen by users;
— transforms the main page into an effective sales channel: the admin panel is quick and convenient for uploading images and preparing interesting events;
— shortens the purchase pipeline: when clicking on a banner on the main page, the user is forwarded wherever the admin wants them to, be it a gift certificate or an item of men’s perfume from the Chanel catalogue;
— saves time when working with images: instead of uploading 4−5 images for various screen sizes the admin uploads a single image which is then processed server-side.