Developing a mobile app
for a women's clothes brand
and online store

Fashion & Beauty
eCommerce
Mobile
iOS
UX/UI
Android
LIMÉ
Native
Bitrix
Payments
Check it out in
The Lime app was created to bring in more customers, attract their attention, introduce them to the brand and win their loyalty.

Live Typing was presented with the task to design and develop a product from scratch and integrate a Bitrix-based online store in the apps, publish them in app stores and to maintain the project, creating the best UX and ensuring the highest possible return on investment.
The Lime app was created to bring in more customers, attract their attention, introduce them to the brand and win their loyalty.

Live Typing was presented with the task to design and develop a product from scratch and integrate a Bitrix-based online store in the apps, publish them in app stores and to maintain the project, creating the best UX and ensuring the highest possible return on investment.
Lime is a brand of high-quality, reasonably priced women’s clothes. There are more than 60 stores in 35 Russian cities.
In 2018 Lime set out for expansion and decided to become more digital by updating their website and creating mobile apps for iOS and Android. The app had to include a well-designed catalogue and transparent payment and product collection systems. This is especially important because the brand sells its merchandise on its own without distributors.
Lime is a brand of high-quality, reasonably priced women's clothes. There are more than 60 stores in 35 Russian cities.
In 2018 Lime set out for expansion and decided to become more digital by updating their website and creating mobile apps for iOS and Android. The app had to include a well-designed catalogue and transparent payment and product collection systems. This is especially important because the brand sells its merchandise on its own without distributors.
The customer approved the screens and features we conceived for the app, including catalogue, user profile, support chat, online payment, refunds, putting the product away for later purchase, store map and store list, as well as a system for checking what items are in stock.
The customer stressed the importance of both design quality and development speed, which is why we at Live Typing only had 1 day to prepare our assessment, split it into stages and put up the commercial offer.

The customer approved the screens and features we conceived for the app, including catalogue, user profile, support chat, online payment, refunds, putting the product away for later purchase, store map and store list, as well as a system for checking what items are in stock.

The customer stressed the importance of both design quality and development speed, which is why we at Live Typing only had 1 day to prepare our assessment, split it into stages and put up the commercial offer.
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Main screen
The main screen contains featured collections and primary catalogue sections. The catalogue is full of beautiful images so it’s as fun to browse as an Instagram feed.
Main screen
The main screen contains featured collections and primary catalogue sections. The catalogue is full of beautiful images so it's as fun to browse as an Instagram feed.
Item description
The app was aimed to give its users the feeling of shopping in a monobrand boutique. We recreated the effect with the help of minimalist interface design, presentable product look on photos and in-detail descriptions.
Item description
The app was aimed to give its users the feeling of shopping in a monobrand boutique. We recreated the effect with the help of minimalist interface design, presentable product look on photos and in-detail descriptions.
Payment and order collection
Pay on delivery or ApplePay? Parcellocker, courierorofflinestore? Most fashionable stores are limited to a single method, but not Lime. We developed an easy-to-use interface for every ordering and payment scenario.

Payments are processed via Cloudpayments, the same service the store’s website uses.

Users don’t need to fill in fields with address, phone and other data more than once, as the app remembers and autofills them.
Payment and order collection
Pay on delivery or ApplePay? Parcellocker, courierorofflinestore? Most fashionable stores are limited to a single method, but not Lime. We developed an easy-to-use interface for every ordering and payment scenario.

Payments are processed via Cloudpayments, the same service the store's website uses.

Users don't need to fill in fields with address, phone and other data more than once, as the app remembers and autofills them.
Size
We developed a personal sizing table for each clothing type.

The app is synced with a 1C database so that the stock is updated every few minutes. If there is no suitable clothing size in the app, the user is informed whether it’s available in the store.
Size
We developed a personal sizing table for each clothing type.

The app is synced with a 1C database so that the stock is updated every few minutes. If there is no suitable clothing size in the app, the user is informed whether it’s available in the store.
It’s also possible to find out whether the required size is available by scanning the barcode on the tag. If the size is out of stock, the app will inform when it becomes available if the user is subscribed for notifications.
Fashion collections change quickly, so we decided against including a "Favorites" section in the app; in fact, not having one drives the customer to purchase an item as fast as possible to not let an opportunity slip away.
The app is constantly being improved by collecting stats on unfinished purchases for each customer. If an item wasn’t purchased, it could be because the required size was out of stock, as size selection occurs only after the product is added to cart.
It’s also possible to find out whether the required size is available by scanning the barcode on the tag. If the size is out of stock, the app will inform when it becomes available if the user is subscribed for notifications.
Fashion collections change quickly, so we decided against including a "Favorites" section in the app; in fact, not having one drives the customer to purchase an item as fast as possible to not let an opportunity slip away.
The app is constantly being improved by collecting stats on unfinished purchases for each customer. If an item wasn’t purchased, it could be because the required size was out of stock, as size selection occurs only after the product is added to cart.
Refunds
An item can be refunded within 24 hours after adding it to the cart. This is done in-app, so there’s no need to contact the support via phone calls or e-mails. This reassures the customer, giving them time to think, and makes refunding less demanding for the store. The app also inquires for the refund cause, making the job easier for Lime’s service center.
Refunds
An item can be refunded within 24 hours after adding it to the cart. This is done in-app, so there’s no need to contact the support via phone calls or e-mails. This reassures the customer, giving them time to think, and makes refunding less demanding for the store. The app also inquires for the refund cause, making the job easier for Lime’s service center.
Shopping card reminders
The app has a feature that notifies users when they have items in their shopping carts. The banner that reminds about unpaid products leads the customer back into the shopping cart.
Shopping card reminders
The app has a feature that notifies users when they have items in their shopping carts. The banner that reminds about unpaid products leads the customer back into the shopping cart.
"With all its apparent simplicity and clarity of features, mobile eCommerce is full of intricacies and pitfalls. We were fortunate to find deeply knowledgeable partners in Live Typing who helped us make the best decisions".

Leonid Titarenko
Head of eCommerce at LIME
"With all its apparent simplicity and clarity of features, mobile eCommerce is full of intricacies and pitfalls. We were fortunate to find deeply knowledgeable partners in Live Typing who helped us make the best decisions".

Leonid Titarenko
Head of eCommerce at LIME
2nd place in the "eCommerce" category at "Golden App" awards
The Live Typing company successfully completed the app's conception, design and development.
The Live Typing company successfully completed the app's conception, design and development.
The Live Typing company successfully completed the app's conception, design and development.
Project manager
Ilya Pomazkov
Designers
Elena Galtsina
Eduard Rovinskiy
Suzanna Oganesyan

Back-end developers
Viktor Mikhal
Artemiy Kozubenko

iOS-developers
Pavel Razuvaev
Mikhail Muzhev
Aleksandr Kolovatov

Android-developers
Dmitriy Alekseenkov
Kirill Starostin
Pavel Karpukhin

QA
Igor Kurganov
Account-manager
Elena Galtsina